In partnership with Mercedes-Benz and Johnnie Walker, we launched the Campaign ¨Join the Pact¨, to promote the importance of never drink and drive.

We invited 102 influencers, socialites and opinion leaders for an unexpected experience with Mika Hakkinen, Responsible Drinking Ambassador and two-time Formula One Champion, who encouraged drivers to never get behind the wheel after drinking alcohol, and to stress the importance of always staying in full control.

The Formula One star, interacted with fans, took pictures and performed a series of skilled fast driving maneuvers around the track in a Mercedes-Benz SLS AMG