E-Class Paris – Beijing Experience
Project Overview
- Mercedes-Benz put together a fascinating and unique long-distance journey from Paris to Peking to promote its new E-Class sedan.
- The convoy of 33 Mercedes-Benz E-Class diesel-powered sedans covered 450,000 kilometers in only 26 days.
- During the five legs of the "E-Class Experience" more than 550 international journalists, photographers, TV crews, selected customers and internet users took turns at the steering wheels of the diesel sedans.
- We helped Mercedes-Benz to communicate the most spectacular PR formats of recent years – a transcontinental long- distance drive covering two continents, through nine countries and six time zones.
Our Services
ONLINE DINAMICS:
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We implemented an online campaign to choose 20 internet users, selected from over 50,000 applicants
COMMUNICATION MATERIALS:
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Webiste & Blog development dedicated to keep readers up to date on the Paris-Beijing journey.
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Press Releases
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Interviews
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Video Content
RETAILERS:
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In collaboration with MB Dealers, we invited selected Customers.
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CRM Customer Mailings
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Video Content for Showroom Screens
GUESTS TRAVEL LOGISTICS:
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Hotel Accommodations, Airplane Tickets & Transportation
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Meals & Insurances
Outcomes
20 Media Guests
(Automotive & Lifestyle)
3 Months
Digital content
Development +40M
people read our blog
10 VIP MB
Customers attended
the Transcontinental
Journey
20 winners
selected from
over 50,000 applicants
online
315 Articles
read read by +40M
people