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INFINITI Q60 Project Black S Concept: Formula One Coupé

PROJECT OVERVIEW

Following the introduction of hybrid power trains in Formula 1™ in 2014 and given the brand’s extensive experience in hybrid performance, INFINITI became an active player of the sport in 2016 as technical partner of Renault Sports F1® Team for the co-development of the Energy Recovery System (ERS), one of the most innovative and sophisticated technologies in motorsport.

OUR CHALLENGE

Deliver a meaningful communications long-range campaign to amplify INFINITI´s pioneering initiatives such as its widely acclaimed INFINITI Engineering Academy program and the development of the groundbreaking INFINITI Project Black S working prototype in collaboration with Renault Sports F1® Team.

KEY MESSAGES

A Partnership In Performance: The body of a coupe. The beating heart of a race car. Project Black S is an evolving collaboration between INFINITI and Renault Sport Formula One® Team to develop innovative technologies for an electrified future.
Project Black S is the ultimate expression of INFINIT´s DNA, balancing Q60’s artistic curves with enhanced sports aerodynamics.

ACTIVITIES

  • 25 Journalists Paris Motor Show Attendance
  • 10 Pieces Of Content
  • Product Roundtables
  • Interviews INFINITI Motorsport Executives
  • Website Content
  • Social Media Content
  • Project Black S PhotShootings
  • Media Report Coverage

OUTCOMES

  • Firsts place in media share of voice against its key competitors
  • 306 pieces of thought leadership coverage in the first twmonths
  • Social reach of 235,000
  • 12,000 social engagements
  • 86% positive sentiment.
  • Media coverage in key titles such: CNN, Forbes, The happening, Lideres Mexicanos, GQ, Reforma, Universal, Excelsior.
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Our Offices

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    Montes Urales 455. Lomas Virreyes. Miguel Hidalgo 11000 CDMX

    United States
    7345 W Sand Lake Road Ste 210 Office 3842 Orlando, FL 32819 USA

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