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INFINITI Q60 SOLAR MICA LIMITED EDITION AT PALACIO DE HIERRO
El Palacio de Hierro featured the Infiniti Q60 Solar Mica Limited Edition as part of luxury retailer´s Anniversary Sale The Luxury Retailer gave it´s customers a glimpse of the INFINITI Q60 Solar Mica Limited Edition, the manufacturer’s first high-performance limited edition sportscar, which only had 20 models available for consumers to purchase
As part of retailer’s Anniversary Sale, the INFINITI Q60 Solar Mica Limited Edition was on display for 5 days and visitors had the opportunity to explore the car and enjoy an exclusive luxury experience.

THE CHALLENGE:

  • We were requested to create a strategy to help dealers to sell the INFINITI Q60 Solar Mica Limited Edition.
  • Amplify brand awareness and reach new audiences through Q60 Solar Mica Limited Edition
  • Execute key initiatives to help grow INFINITI fan base and product preference

OUR APPROACH:

  • We partnered with Palacio de Hierro, the most important luxury retailer in Mexico to introduce the Q60 Solar Mica Special Edition during its Anniversary Sale
  • The INFINITI Q60 Solar Mica Limited Edition was featured in the Palacio de Hierro Anniversary Fashion Catalogue
  • In collaboration with El Palacio de Hierro, we launched the digital CRM campaign to promote the INFINITI Q60 Solar Mica, highlighting the most remarkable aspects of this sportscar’s limited edition
  • The Q60 Limited Edition was on display for five days at the main plaza of the Palacio de los Palacios (the largest department store of the Mexican luxury retailer).
  • Only 20 units of the Q60 Solar Mica Limited Edition were offered to customers for purchase.

OUTCOMES

  • 4600 people visited the INFINITI Q60 Solar Mica Display
  • We booked 215 Test Drives
  • Palacio de Hierro CRM Campaign reached 5.6K People
  • Catalogue presence reached 2M Palacio de Hierro Cardholders
The five days promotional campaign for Q60 Solar Mica Special Edition and El Palacio de Hierro cost $90K USD included:
  • Car Display
  • Retailers Booth
  • CRM Promotional Campaign
  • Presence in Anniversary Fashion Catalogue
The activation campaign successfully sold four Q60 Solar Mica Limited Edition – each with a price of $66,223 USD.
We had a 2.9x return on investment in a five days display to public.
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