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As the official sponsor for 10th consecutive editions of Copa America, Mastercard positioned as the brand that brought The Copa America Trophy to Mexican soccer fans, with the goal of providing them with a unique priceless experience, of seeing, touching and taking pictures with the coveted trophy which has been in the hands of many soccer legends.
Amplified Mastercard's sponsorship of Copa América Chile 2015, in major Mexican TV networks, national newspapers, leading 01 magazines and popular radio shows
Set up The Copa America Trophy Tour program included several events with cardholders, soccer fans, journalists, KOL, bloggers and influencers.
Promote Mastercard credit card benefits and advantages, as well as customer affinity through The Copa America sponsorship.
Grow Mastercard´s fan base through their Priceless platform