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Mastercard Copa America Trophy

Project Overview

As the official sponsor for 10th consecutive editions of Copa America, Mastercard positioned as the brand that brought The Copa America Trophy to Mexican soccer fans, with the goal of providing them with a unique priceless experience, of seeing, touching and taking pictures with the coveted trophy which has been in the hands of many soccer legends.

Our Approach

The Copa America Trophy Tour program was guided by Mastercard executives and Marcelo Salas former Chilean soccer star and Brand Ambassador, who visited historic sites across Mexico City and provided cardholders, soccer fans, journalists, KOL, bloggers and influencers, countless priceless experiences they won´t forget.

Our goals

Amplified Mastercard's sponsorship of Copa América Chile 2015, in major Mexican TV networks, national newspapers, leading 01 magazines and popular radio shows

Set up The Copa America Trophy Tour program included several events with cardholders, soccer fans, journalists, KOL, bloggers and influencers.

Promote Mastercard credit card benefits and advantages, as well as customer affinity through The Copa America sponsorship.

Grow Mastercard´s fan base through their Priceless platform


12,000 Social Media Stories
160,000 Mentions #SentirseCampeon
2.4M views YouTube campaign launch
250K Mexicans touched Copa America Trophy
+45% Growth Priceless Platform
1690 articles on-line and printed