Mercedes-Benz B-Class Launch

Challenge
Request

We were tasked to deliver a long-range communications strategy and activities, to unveil the new Mercedes-Benz B-Class following the launch event in Mexico.

Our
Approach

Strategy and activities structured in 3 phases:

Product
Launch
Outcomes

150 media

attendance during Product unveil

• – 75 Automotive
• – 25 Lifestyle
• – 32 KOL
• – 18 Technology

824

Reviews & articles

• o 498 Newspapers
• o 184 Magazines
• o 47 Online
• o 63 Radio
• o 32 TV Shows

3 million

views on TV

9.5% MS
C- Segment

+35% Traffic 
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