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Mercedes-Benz Celebrated 120 Years In New Armani Suit

PROJECT OVERVIEW

In one of the less conventional car launches of recent times, The Mercedes-Benz CLK Designo by Armani was unveiled at a black-tie event at the prestigious Four Seasons Hotel in Mexico City.

One of the key moments of the evening, was the car unveiled by legendary Italian fashion designer Giorgio Armani and Mercedes-Benz Executives.

More than 400 VIP Guests from across the fields of entertainment, sport, arts, business celebrated Mercedes-Benz 120th Anniversary and got the first glimpse of the special-edition CLK-Class Cabriolet personalized by the renowned Italian fashion designer.

ACTIVITIES

OUTCOMES

150 media were in attendance

Media placements across
broadcast and print exceeded 120K impressions, including 300+ pieces of print coverage

+1.5M YouTube views Unveil presentation