Mercedes-Benz Fashion Week

PROJECT OVERVIEW

The first edition of the Mercedes-Benz Fashion Mexico by Vogue was graced by VIP guests that enjoyed the opening cocktail of this platform that combined emotions and luxury experiences.
In addition to the cocktail presentation, the fashionevent featured an attractive agenda of activities that included a combination of catwalks, shows and cultutral activities with the glamour, design and style that fascinated fashion followers in Mexico.

OUR CHALLENGE & SOLUTION

The primary challenge was to create a Communications & PR campaign that would generate excitement and awareness around the Mercedes-Benz Fashion México.
To keep Mercedes-Benz Fashion top-of-mind with key digital, print and broadcast media outlets, we built meaningful relationships with Mexican fashion and lifestyle editors through personalized and exclusive interviews with super models Eva Padberg and Heidi Balvanera, to create strategic lifestyle content, exclusive photo shootings and more, to ensure brand key messages were communicated and shared across the nation

OUTCOMES

12,500 guests’ attendance

6603 published articles read by +45M people

301 front pages in Top Tier Newspapers & Magazines

102 Media Interviews: TV, radio, newspapers

+32% sales vs PY
C- Class / GLK – Class / E- Class best sellers for three consecutive years

+75% Brand Awarness
+45% Traffic Showroom
+50% Test Drives

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