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MERCEDES-BENZ & IWC SCHAFFHAUSEN’S ONE-OF-A-KIND EXPERIENCE

OUR CHALLENGE:

We helped both luxury brands to host a one – of – a kind experience exclusively to Mercedes-Benz and IWC VIP customers


As part of their three-day luxury experience, our VIP guests toured the Mercedes-Benz Museum in Stuttgart and their fascinating journey through time began.


On their way, they encountered over 160 vehicles and more than 1,500 exhibits on 16,500 square meters – enough to immerse in the history of the automobile and Mercedes-Benz brand.


On the third day our VIP guests arrived at the Mercedes Museum, for the IWC masterclass experience; the two classes were hosted by IWC’s master watchmakers, who introduced guests into the world of watchmaking and granted insights into how IWC achieve and maintain their high standards of craftsmanship