MercedesTrophy Golf Tournament
The place were golf, luxury and lifestyle merges in one cool swing!
PROJECT OVERVIEW
MercedesTrophy is an exclusive international invitation tournament series for Mercedes-Benz customers and potential customers who are golf enthusiasts. The competition was first introduced back in 1991 and now has established itself as the most prestigious amateur golf tournaments globally and hosts over 60,000 golfers from more than 60 countries each year.
The MercedesTrophy Tour in Mexico was played in 12 rounds, covering all major cities in our country, were golfers experienced the connection between sports and lifestyle while underlining the luxury status of the German marquee.
OUR OBJECTIVES
- Leverage the MercedesTrophy platform to reach potential customers to grow sales, brand loyalty and familiarity.
- Strengthen MercedesTrophy worldwide reputation of being the greatest golf amateur competition and one of the best marque´s platforms to experience the luxurious lifestyle and dedication to customers with an exceptional ownership experience
ACTIVITIES
PR ACTIVITIES
– Press Conference (x 16)
– Invitation for Media Coverage
– Media Interviews
– Press Kit & Media Materials
– PR Coverage Report
– Press Conference (x 16)
– Invitation for Media Coverage
– Media Interviews
– Press Kit & Media Materials
– PR Coverage Report
RETAILER ACTIVITIES:
– Website & Digital Content
– Retailers Video Content
– CRM Promotion
– Sponsorships
– E-Class Nationwide Campaign
– Sign up for Test Drive
– Website & Digital Content
– Retailers Video Content
– CRM Promotion
– Sponsorships
– E-Class Nationwide Campaign
– Sign up for Test Drive
OUTCOMES
300 amateur golfers participated in the Tournament Over 2,500 entries YOY.
417 printed articles magazines and newspapers (Sport, L&S, Golf) during the season
+110% sales increase 2005-2008 E-Class & ML- Class became best sellers for three consecutive years
+50% Traffic Showroom
+38% Test Drives
+20% MercedesTrophy enrollments YOY