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Nissan Rogue One Star Wars Limited Edition took over Los Angeles Auto Show with help from stormtroopers

PROJECT OVERVIEW

Nissan unveiled The Rogue One Star Wars Limited Edition at the Los Angeles Auto Show.

The reveal featured a special interactive presentation of the Intelligent Safety Shield technologies available in the redesigned 2017 Rogue

For the media presentation, Nissan created an immersive Rogue One: A Star Wars Story inspired experience.

Activities included a full-scale Tie Fighter replica, a Star Wars character-themed digital mirror experience, an Augmented Reality generator and special Appearances by stormtroopers.

KEY MESSAGES

Exactly one month before Rogue One: A Star Wars Story debuted in theaters worldwide, Nissan unveiled its limited-edition at Los Angeles Auto Show.

In collaboration with Lucasfilm, Nissan jumped to strike a partnership with the company’s #1 selling car.

5,400 Nissan Rogue One Star Wars Limited Edition vehicles were produced.

Nissan Rogue Limited Edition is – the first production vehicle ever to feature Star Wars branded elements – a unique badge, interior / exterior trim items and a full-size Death Trooper collectible helmet.

The Limited Edition features the new emergency braking system with pedestrian detection.

Nissan Rogue Star Wars is available in two colors: Magnetic Black or Glacier White.

The Star Wars film franchise has pushed boundaries of technology since it´s debut. Nissan is doing the same with its industry-leading SUVs like the new Rogue – the most advanced Rogue to date –

ACTIVITIES

We partnered with 25 media: Influencers, KOL, automotive journalists and bloggers, we invited them to the Los Angeles Auto Show to discover the Nissan Rogue One Star Wars Limited Edition.

They attended interactive presentation of Jeremy Tucker, Vice President, Marketing Communications, Nissan North America and then talked with him in a Q&A session.

Our guests created social media content, where they shared insights about the Nissan Virtual Reality Experience through three activities:

  • The Nissan Rogue Studio Augmented Reality
  • The Digital Mirror Experience
  • The Battle Test, A Nissan Rogue virtual reality experience, which demonstrated the new Rogue SUV's Intelligent Safety Shield technologies from every direction.

OUTCOMES

The story was picked up across 25 countries including Mexico and LATAM

During the campaign period, Nissan Rogue reached +25% SOV

+350 pieces of coverage achieved in key Automotive, L&S, Tech publications.

+1.2M online readership.
+500K social media impressions
+730K online impressions

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