Nissan UEFA Champion Trophy
THE CHALLENGE REQUEST
- Connect with soccer fans to brought them closer to the trophy – and at the same time gave them a taste of Nissan’s cutting-edge innovation.
- Increased brand familiarity and consideration on how Nissan promotes shift towards more sustainable mobility
- The Nissan LEAF is the icon of Nissan’s technology platform — Nissan Intelligent Mobility — and offers 10 percent electric mobility with zero noise and zero CO2 emissions.
OUR APPROACH:
- Nissan has been creating new ways to connect with fans and The UEFA Champions League Trophy Tour was a unique opportunity for fans across Mexico to be part of the competition.
- The UEFA Champions League trophy was paraded in Mexico City in the safe hands of Brazilian Soccer legend Roberto Carlos, one of the nation's idols.
- Mexican fans were be able to see European club football's most prestigious prize at Antara Polanco Shopping Mall in Mexico City.
OUTCOMES
2 months – digital content
+20% fan base growth through Social Media Channels:
o YouTube: 177K viewing
o Facebook: 3.3K viewing
o Instagram: 105.5K viewing
+500K social media impressions #NissanLeaf
421,300 fans visited Nissan Display @Antara Polanco
12800 people drove the EV Nissan Leaf
+62% Nissan Traffic Showroom
2901 media articles read by 20M+ people
- UEFA Tour allowed us to start a conversation with people who weren't familiar with Nissan as a brand.
- Increased brand familiarity and consideration on how Nissan promotes shift towards more sustainable mobility.
- The Nissan LEAF is the brand´s icon of technology platform —Nissan Intelligent Mobility— and offers 100 percent electric mobility with zernoise and zero CO2 emissions.